The Secret Weapon of Mobile Optimization in Digital Marketing
Is your site optimized for mobile? If not, then you don’t know how much you are losing. Mobile optimization is the new gem in the world of digital marketing. This is because 60% of the conversions in Australia come from mobile devices. The portability of mobile devices could be one of the reasons as to why most of the conversions are recorded on mobile devices. Unfortunately, some businesses have misunderstood mobile optimization by developing apps that are similar to the business website. This move is doomed to fail as customers cannot keep downloading different apps for different business brands.
Businesses that have mobile friendly website stand to benefit more than those which don’t. Here are some of the benefits of optimizing a website for mobile.
Faster load time According to statistics from Google, more than 50% of mobile users will abandon a website that takes too long to load. Averagely, they will leave it if it takes more than 3 seconds. A website that loads slowly scares away a potential customer and this will have a direct impact on the overall performance of the business. A mobile optimized website loads faster and a customer is likely to complete a conversion when on such site.
Increases the time spend on your website Just like it is the case of window shopping, the more time that one stands to view items that are being displayed, the higher the chances of making purchases. The same applies in the online world. A user who spends more time on a particular website is likely to make a conversion while there. It all starts with the website’s design. A visitor is likely to spend more time of a mobile friendly website. All the links and hyperlink should be visible and the content should fit on the page. A mobile visitor should not zoom so as to view the content and there should be no scrolling from left to right of the page.
Improves SEO performance
SEO is one aspect of digital marketing that cannot be ignored. More than 80% of internet users in Australia reach their intended website by searching it in the search engines using relevant keywords. Websites that appear at the top of the search results have higher chances of being clicked. Search engine performance varies with different types of devices and if a website has been optimized for mobile, then it stands high chances of having high ranks on mobile SEO. This applies to both organic SEO and PPC.
Compete with other businesses
Many businesses in Australia have discovered how they can use digital marketing not only to improve their revenues but also to outsmart their competitors. In order to survive in this tight competition, a business needs to employ unique tactics that other businesses have not implemented. One such tactic is by having a mobile friendly website. By optimizing your site for mobile, you will be able to grab and retain mobile users who might have been scared off by your competitors mobile-unfriendly websites. This will help to boost your brand and reputation in a particular business line.
Unlike in the past where one was required to have a desktop computer so as to browse, things have changed. Mobile devices have become affordable and people can browse anywhere and anytime. Optimizing a website for mobile will reduce the amount of money that you would have spend advertising the business hence increasing your ROI.